|
Palau is again advertised internationally as a world class
destimnation to viewers in Europe and Asia. Through Palau's
previous CNN advertisement in August and September of 2005,
which proved to be a great marketing initiative for Palau,
it will again feature 30 seconds post appearance on the
BBC World, a comercially funded international 24 hours news
and information channel that reaches about 1% of the world
population.
The segment will include Palau's Tourism and Culture peices
that present Palau as an adventurous getaway where one can
experience a unique vacation aligned with unique culture
and traditions. These will air in Europe for 10 weeks and
4 weeks in Asia.
BBC World South East Asia representative, Jeslyn Eng had
a three (3) day stay in Palau and met with Palau Visitors
Authority Managing Director, Mr. Darin De Leon and the Board
of DIrectors where she presented BBC's offer that not only
proposed a commercial advertisement spot for Palau, but
with a 2 months in-flight promo piece on United Airline
between Japan route in addition to a 2 months banner on
BBC World website www.bbcworld.com
PVA Chairman of the Board notes "That PVA's ad on
BBC is another milestone achievement for marketing of Palau
in the world arena. We look forward to tapping into the
93 million BBC viewers in Europe, showcasing Palau as a
world class destination."
The Palau advertisement will be aired all month throughout
March until May on the local BBC Channel 22.
|
